Language is powerful.
When used well, language helps sell products, influence behavior, and get things done. It’s no different with technology. The phrases and sentences used in the design of software applications, websites, and hardware can radically change how people engage with the technology.
But it’s often the most overlooked aspect of application design.
You may not notice them, but text makes up a huge part of the user experience &em; you can find headings, hint texts, placeholders, summaries, and instructions throughout a website or app. These small pieces of content often get overlooked to the detriment of the application or website you are building. And yet it is one of the ingredients that make the difference between tech that fades into obscurity and extremely successful products like Trello or Slack.
It’s time to give the words in your app the attention they deserve.
At Tempest, we are immensely passionate about the power of words working hand in hand with design. We combine our her deep love for technology, an unbridled lust for communication, and the discoveries of cognitive science to help cross-disciplinary teams build sexy software that sells.